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七股地區暨黑面琵鷺網站內容設計之初探-從ICDT電子商務策略模型觀點

Analyzing the Contents of Ecotourism Websites for Chi-Ku Village and Black-faced Spoo 陳李逸 Li-Yi Chen@2006-09-01

 

摘要



  本文根據ICDT電子商務策略模型,利用內容分析法(Content Analysis),探討目前現有七股地區暨黑面琵鷺網站的實用性。結果顯示目前雖然多數網站具備虛擬資訊空間的服務項目,部分網站亦已發展虛擬溝通空間,然多數網站於虛擬配銷空間及虛擬交易空間的發展尚未成熟。一般而言,發展較普及的項目為「活動公告」、「黑面琵鷺解說資訊」、「七股解說資訊的保育觀念」、「七股解說資訊的照片集」及「討論區/Blog」;而「電子報/發Email給會員」、「相關連結」、「外文版」、黑面琵鷺知識之「互動遊戲」、「FAQ」、「電子刊物」、「志工招募」、「會員招募」、「申請導覽」及「導覽說明」為可考慮加強的項目。

  關鍵詞:生態旅遊、網際網路、ICDT、內容分析

Abstract



 This research seeks to evaluate the contents of ecotourism websites for Chi-Ku Village and Black-faced Spoonbill in Tainan, Taiwan based on the ICDT model (Angehrn, 1997) using content analysis method. Results indicated that service attributes of Virtual Information Space (VIS) were set up by most of the websites. Part of service attributes of Virtual Communication Space (VCS) was also provided. However, the development of Virtual Distribution Space (VDS) and Virtual Transaction Space (VTS) were still at the early stage. General attributes are provided by most websites, including activity announcement, information of Black-faced Spoonbill, interpretation of conservation concepts, photo gallery and forum/blog. However, this paper suggests website operators should improve electronic newspaper, hyperlink, bilingual version, interactive games, FAQ, report download, reservation and information of interpretive service and volunteer/member recruitment.

 Key Words: Ecotourism; Internet; ICDT; Content Analysis

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